Are you wondering how these agents have enhanced their business with video?
Our Mission teach agents that real estate doesn't have to suck!
Here at the Channel Junkies we teach Realtors how to enhance their business and reach unheard of levels of production through the power of video. Scroll down to read more about our mission!
Vision of The Channel Junkies
To provide real estate professionals a framework to what consumers want.
THE CHANNEL JUNKIES MISSION
Channel Junkies is an industry leader, transforming the way real estate professionals create brand and business through video. At the core of the Channel Junkies lies our core values. We believe that these core values support and shape our culture so that we stay in alignment with our team and customers - today and into the future.
CORE VALUES
INTEGRITY
Always do the right thing.
SERVICE
Under promise and over deliver on everything we do.
COMMUNITY
Be a good neighbor.
TRANSPARENCY
for better or worse, we are open and honest.
PHILOSOPHY
We sell homes, NOT views and subscribers.
Back in 2018, we wanted to build a solid business around in-bound marketing systems.
Our vision was to generate high-quality in-bound leads at scale.
We also wanted a tool that would deliver content to consumers whenever they searched it. And, it had to be on a platform where our content would be evergreen and not lose its relevancy.
YouTube is the obvious answer.
But, like so many other real estate professionals, we were really fixated on short form content and becoming the “digital mayor” for our community.
YouTube for Real Estate ended up being our 10th pillar of focus.
We spent over $100,000 on content and systems that failed us.
We were told to shoot community style videos and re-purpose the content onto every single platform available.
We got a lot of notoriety from our community, but it never paid off.
What we started to understand is that there are two very distinct categories for social media marketing.
Entertainment style platforms include, but not limited to TikTok, Instagram, Facebook, and YouTube Shorts.
Educational style platforms are primarily YouTube and Google. I wouldn’t consider Google a Social Media marketing platform, but it does work in conjunction with YouTube.
Google owns YouTube and the video feed from Google is connected to YouTube.
You can also rank Google Page 1 with 100% organic YouTube videos and not spend a dime on Google AdSense.
We now know that when consumers want to be entertained and have 30-60 seconds, they
prefer short form, quick bursting content. Scrolling on short form content releases burst of dopamine so the consumers attention and focus is somewhere else. They basically want that “next fix” like someone addicted to drugs.
Another massive issue with all these entertainment style platforms is that when you release a video, you see quick results, and then it drops flat.
After a couple hours, days if you’re lucky, that content is irrelevant to the platform and serves no purpose.
Those platforms use a “here today, gone tomorrow” philosophy and consistently look for the next viral video to feed the algorithm.
The other piece of the puzzle that not many experts talk about is that to become very successful with short form content, you must engage with your audience like crazy.
When someone likes your post or makes a comment, to be successful, you have to slide into their DM’s and start pursuing them. It’s very exhausting.
This is the opposite of evergreen and long-term brand building.
When consumers need to have real questions answered and make big decisions, they typically
turn to YouTube.
They are looking for longform content that provides answer and solutions to
their problems.
It isn’t uncommon to see channels with +10-minute average view durations per
video. This does not mean you need to create videos that are longer than 10+ minutes but it does help.
Think about it like this...
You are moving across the country, and you are deciding between two locations that you are unfamiliar with.
What platform are you going to seek out information on? TikTok, Facebook, Instagram, or YouTube?
The same goes for buying a car.
If you are trying to decide between a Tesla and a Rivian, where are you going to get information?
You could go to each company’s website but those are fairly biased.
Or, are you heading to YouTube to hear what real people are saying about the cars they have purchased.
We put a lot of trust into on-line reviews and when the person giving you that information is telling the truth and not sugar coating it, you start to build trust and authority in your mind.
The longer you watch someone, the more trusting
they become to you.
This is the exact philosophy we use with YouTube and our real estate
business.
51% of ALL homebuyers now state that YouTube is their #1 search tool when searching for a new home.
Buyers aren’t looking for a 3 bed 2 bath on YouTube either. They are looking at the areas and this is what we discovered a long time ago.
They are looking for video topics with rich keyword relevancy such as…..
- “Pros and Cons of Living in”
- “Cost of Living in”
- “Avoid Moving to”
YouTube is the only platform that rewards their creators for holding the attention of the viewer for longer durations of time.
This allows you to create content that establishes your brand and services as the go-to authority in the marketplace.
We believe every platform serves its purpose but if you want to create long-term brand equity, coupled with sustainability and in-bound leads, YouTube is the best platform to make that happen.
The reason we chose YouTube over everything else is because every day we have thousands of videos working for us on the #1 search engine in the world which also owns the #2 search engine in the world.
We have videos that have been working for us for three years and consistently produce results.
When you get your first in-bound call from a YouTube lead, you will understand exactly why the Channel Junkies decided to go all in on YouTube.
Having thousands of leads calling you directly and treating you like a celebrity is next level.
It’s the best feeling in the world and it will make you wonder why nobody has ever told you about this type of real estate lead-gen.
Building a YouTube channel that generates high-quality leads takes time and must be done with precision or else it could cost you valuable time and money. Here are things to consider.
You must know:
- The structure of the video (hook, call to action, video, outro call to action)
- How to identify the right videos for your market so you rank at the top immediately
- How to write a description that is optimized for YouTube and Google
- How to integrate all the meta data and tags so it works in conjunction with the SEO
- Create clickable thumbnails that is optimized, and GEO tagged
- Upload default setting and defaults
- Branding and channel art
- What to do/say when a client reaches out
- How to on-board a YouTube client
- How to handle a renter, buyer, seller, and someone looking for a tour guide
When we embarked on this journey back in 2018, most of the tools we use today didn’t exist.
We learned a lot. We failed a lot. We shed many tears and lots of laughs. We stayed focused
and resilient, and eventually came out on top.
Today, we get to share everything we know with the real estate community, so you don’t have to go through what we did.
We are consistently updating our training manuals, courses, content, and SOP’s as the YouTube and content creation world evolves.
We have helped countless real estate agents and mortgage professionals build multi-million dollars business that will last a lifetime.
Hearing an agent say, “you changed my life” makes it all worth it at the end of the day.
When you get to know the Channel Junkies, you will understand why the community is all in.
“I have not failed. I’ve just found 10,000 ways that won’t work”
– Thomas Edison
Who are the Channel Junkies?
Jesse Dau, Jackson Wilkey, and Ryan Strong are the faces of the Channel Junkies.
We also have a robust team of support staff that you will get to know throughout your journey with us.
Between the three of us, we have created 15 successful real estate YouTube channels that generate high-quality in-bound leads for our team of agents.
We know what it’s like to launch a channel in a big metro city and a tiny town. We have channels all over the country.
From Seattle Washington to Hawaii to the Florida Keys and everywhere else in-between.
The reason this is so important is because we know the problems you are going to encounter along the way, and we can give you the guidance to avoid the same mistakes we made.
This is not a one-size fits all program.
Many real estate programs are successful with one agent but not another.
We have taken the time and have proven that the Channel Junkies YouTube for Real Estate training program is world-class.
This is why the Channel Junkies are selected time and time again, as the Agency of Choice for content creators amongst the real estate community.
Together, we have helped thousands of agents build successful "client-getting" YouTube channels.
Some agents have been able to exit production in less than 12-months and others that have become millionaires from YouTube.
Our personal goal is to help you create a lifetime of freedom and abundance.
We also want you to run your race.
Every client is unique and so is every realtor and mortgage professional.
No matter where you are on journey, we want to come along side you and meet you where you are.
Still have more questions?
We are inviting you to schedule a complimentary consultation with our highly skilled team.
One of the best parts about working with the Channel Junkies is that all your purchases can be applied towards any upgrade.
This ensures that you get put on the right track and we elevate your support as you grow.
We look forward to helping you grow and succeed.
Sincerely,
The Channel Junkies Team